Inspired by European fashion history, art, music, books, personalities, theatre, old Hollywood, red carpet glamour and pictures of their mother from the 70s, the brand has always had an extremely feminine and romantic design philosophy with styles that are luxurious yet understated. With a strong emphasis on fabric, cut & colour, the designs focus on shape and flattering silhouettes. By combining tailoring with drapery, the garments are meticulously crafted and have a timeless appeal where old world charm, fantasy and elegance are brought bang up to date. Femininity forms the essence of the label where the paradoxical combination of drama and subtlety can be seen in even its simplest styles.
The label caters to those who like to dress with a sense of occasion. The styles are for a self-determining woman who is sophisticated, elegant and embraces femininity in fashion.
Gauri & Nainika Karan grew up in New Delhi. Though originally students of economics, they were always inclined towards fashion and the creative arts. After studying at The National Institute of Fashion Technology (NIFT, New Delhi), they launched their ready-to-wear label Gauri & Nainika. They grew up inspired by the classics and the romantic look of old Hollywood heroines such as Audrey Hepburn and Grace Kelly whose timeless elegance has been incorporated in their designs.